Visualization: If we enact tougher experiment oversight, we can ensure that medical and pharmaceutical research is conducted in a way that adheres to basic values of American decency.Satisfaction: The United States should have stronger laws governing the use of for-profit medical experiments to ensure that uneducated and lower-socioeconomic-status citizens are protected.Do you want one of your family members to fall prey to this evil scheme? Need: Every day many uneducated and lower socioeconomic-status citizens are preyed on by medical and pharmaceutical companies for use in for-profit medical and drug experiments.Admittedly, you’ll have to have a tube down your throat most of those three weeks, but you’ll earn three thousand dollars a week. Attention: Want to make nine thousand dollars for just three weeks of work lying around and not doing much? Then be a human guinea pig.In essence, you show your audience both possible outcomes and have them decide which one they would rather have. Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. ![]() Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.Īccording to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast (Monroe, 1935). When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. The next step of Monroe’s motivated sequence is the visualization step, in which you ask the audience to visualize a future where the need has been met or the problem solved. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. Lastly, Monroe recommends that a speaker respond to possible objections. Instead, you theorize based on research and good judgment that your solution will meet the need or solve the problem.įourth, to help with this theoretical demonstration, you need to reference practical experience, which should include examples demonstrating that your proposal has worked elsewhere. Research, statistics, and expert testimony are all great ways of referencing practical experience. ![]() Monroe calls this link between your solution and the need a theoretical demonstration because you cannot prove that your solution will work. Third, you need to show how the solution you have proposed meets the need or problem. ![]() We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet theĪrgument for why they should accept your proposed solution. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. ![]() The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole” (German et al., 2010). One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H.
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